I believe that nature is a matter of the heart for all humans.
„At lakes, in the mountains, or on trails; I love to be active outdoors. Nature plays an important role in my life. Gradually, I developed the consciousness that humans are leaving imprints in nature and that all people have significant influence with their behavior. Additionally, my aunt Angelika Hofer provided inspiration for the research project. She was a biologist. Among others, she was working as an environmental educator. She organized exhibitions about the rain forest and held speeches on sustainable living. Biologists like my aunt shine with expertise, but I wondered if they are getting heard? Consequently, I developed an interest on how pro-environmental behavior can be fostered and inspired. Due to my personal interests, I came to combine ideas of sports and environmentalism. So, I got curious, I wanted to know: what if athletes act as advocates for environmental friendly behavior instead of a biologist? Which values do athletes represent and are they a credible source to promote pro-environmental behavior?“
The study will be conducted as a final thesis in a graduate degree program. The writer is a Master’s student at the university of applied science Fachhochschule Kufstein Tirol.